A strong marketing plan can turn a great idea intolasting success.

How to Write a Marketing Planis your step-by-step guide tocreating a clear, effective and results-driven plan. Learn how to carry out amarketing audit, set objectives, manage budgets and build campaigns thatdeliver measurable impact. You’ll also discover how to use digital tools, fromemail and social media to mobile marketing and web analytics, to reach theright audience at the right time.

Written by leading marketing expert,John Westwood,thisupdated edition is packed with practical exercises, templates and top tips tohelp you present and implement your plan with confidence. Complete withsummaries and a detailed sample plan, it’s the essential guide for anyone whowants to boost their brand or business.

About the Author

John Westwoodhas held a wide variety of seniorsales and marketing positions and is currently the sales and marketing directorof a company in a major multinational group. He is the author ofTheMarketing Plan,30 Minutes to Write a Marketing Plan,TheMarketing Plan WorkbookandMarketing Your Business,all published by Kogan Page.