Every successful business starts with a clear, convincingplan.

How to Write a Business Planis your practical guide todeveloping a professional plan that wins support, attracts funding and drivesgrowth. Whether you’re launching a new venture, expanding your company orselling a business, you’ll learn how to communicate your vision with confidenceand impact.

Written by expert business consultantBrian Finch, this updatededition includes practical exercises, templates and top tips to help you createa comprehensive plan. It also covers the latest digital developments, fromcrowdfunding and online retailing to marketing your business in a digital-firstworld.

About the Author

Brian Finchis an independent consultant, withconsiderable experience of preparing and delivering effective business plans,as well as advising others on their preparation of winning material. He is theauthor ofEffective Financial Management, also published byKogan Page.