Every company, not-for-profit and government departmenttalks about the importance of innovation, but we struggle to do it effectivelyand encounter the common pitfalls.

This mythbusting, practical book demystifies innovation andreveals a proven 5-step framework that makes it easy for anyone.

Revealing the secrets of how to do innovation better, you’llalso discover how to build and lead an innovation team, communicateeffectively, and get your ideas adopted.

Full of practical advice and templates, you just need tofollow the plan: Clear the ground Setting the context and clearing awaymisunderstandings and myths Find purpose getting your purpose sorted asfundamental to all following practical steps Generate ideas how to get newideas (with a practical exercise annex) Secure support how to get your newideas taken up with practical tips and strategies Get it implemented how toensure the best actually happen, with tips and strategies